FansTang, a wholly owned subsidiary of Remark Media (NASDAQ: MARK), is a China-focused cross-platform media and analytics company with staff in Hollywood, Shanghai and Beijing, producing and curating digital video and social media content for the Chinese consumer marketplace. Our name FansTang, is a direct adaptation of the Chinese phrase “Hall of Fans”, and epitomizes the essence of our mission. We operate a cross-platform FansTang-branded media company that captures strong fan loyalty by a distribution of our content via TV and online video programming, social media and live events. To Chinese Fans, the FansTang brand symbolizes the image of a tangible Hollywood, breaking away from the historical perception that Hollywood is untouchable and not relatable. To the fans, FansTang is bringing Hollywood to their doorsteps. At the core of FansTang’s business is its analytics, which we believe to be the most robust in China concerning international entertainment topics, and is used as basis for FansTang’s content production and curation.
FansTang is the most direct link between the Chinese market and Hollywood, by providing connections for Chinese fans and advertisers with U.S. celebrities and celebrity content from TV, film, music and sports. We provide a full range of cross-platform content and related services including online video programming, social media content creation and management, live events, analytics and film marketing.
Our integrated branded Hollywood media provides synergistic and comprehensive cross platform media, allowing for comprehensive brand recognition and following from Chinese fans within our clients’ targeted demographic. FansTang’s fan acquisition continues to grow rapidly with millions of social media impressions per day.
As the Chinese market and its consumers becoming increasingly important to the global entertainment business, consumer feedback and engagement in this particular environment is especially crucial for understanding the market and allocating resources. FansTang’s extensive and interactive model of consumer outreach provides great opportunities for brands, celebrities, advertising agencies, and studios to obtain crucial data.