FansTang extracts and analyzes crucial data derived from various forms of new and traditional media. This data is then utilized to advise Chinese companies on Hollywood celebrity and topic integration into their marketing campaigns. In addition, we also advise studios on film marketing decisions using this data.
Furthermore, the company’s unique platform allows data to be gathered from over 128 million active Chinese users who have a special interest in and are consistently consuming foreign entertainment. This data consists of information and analysis of fan awareness, demographics, location, and engagement. It provides a unique perspective to allocate a film’s media spend or a brand’s celebrity decisions.
Through our large number of existing fans and unique market experience, FansTang is also able to provide marketing guidance and support for U.S. film releases in the Chinese market. Social media marketing efforts can dramatically impact opening weekend box office numbers and word-of-mouth campaigns. By building social media accounts across China’s most important platforms for a particular film and its associated actors, directors, and other talent, FansTang can help to increase fan awareness and promote broader marketing efforts.
In addition, FansTang can provide specific guidance to direct marketing spend to areas that will have the greatest impact on ticket sales. Our real-time data analysis capabilities and online marketing efforts provide the opportunity to drive campaigns that are constantly adaptive based on fan awareness and ticket sales leading up to the release date.