David focuses on strategic revenue generation for Remark Holdings (MARK) – a rapidly growing and emerging holding company with a portfolio of assets in the digital, data, activation and AI space. Notable domains include Vegas.com, lasvegas.com, banks.com and irs.com. Remark’s data offering called KanKan provides a detailed view into the majority of the Chinese population via strategic agreements with Alibaba’s purchase data group and Tencent’s social media group producing solutions which are rich for market research and media targeting. The data, due to many billions of records, also supports a very exciting AI offering. David also oversees Remark’s most recent acquisition FansTang, which is supported by a strong social media offering takes ‘Hollywood and the NBA’ to China.
He started life as an investment banker at UBS in London before seeing the light and diving into the agency world in Sydney. He has worked in account leadership roles at Ogilvy twice, Saatchi & Saatchi twice and McCann Erickson twice. He worked at Grey once running a global brand consumed 30 billion times a year with a $400MM spend. He was also global CMO for Dendrite, until its acquisition by Cegedim. He became interested in what drives shoppers vs consumers and he applies that thinking to the online world of commerce. Some highlights include selling his direct marketing agency to Saatchi in Sydney, launching a site there for Toyota in 1997 and helping reposition the MasterCard brand via the ‘Priceless’ campaign in NYC.
He is widely traveled, multi-lingual and sports mad. His kids tell him he needs to exercise intensely and frequently. Holds the worlds most creative marriage proposal.